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Post details: Honda diesel ad, Jetta TDI vs. Prius

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06/26/05

Permalink 05:08:51 pm, Categories: News, Background, 114 words   English (US)

Honda diesel ad, Jetta TDI vs. Prius

This Honda ad won awards recently for its innovative message about clean diesel technology.

More on it from Honda UK and BusinessWeek

Here is a recent real world comparison of a 500+ mile drive using a Jetta TDI vs. a Prius. I noted this section:

The advantage in premium paid for the technology goes to diesel. The premium for a hybrid version of a vehicle is about $3,000. The Jetta diesel is $1,200 more than a gas-powered Jetta. VW's Passat TDI diesel, which just went on sale, is only $205 more than the similar gas model.

And the VW Touareg TDI diesel, also just now on sale, is priced about the same as a similarly accessory-laden gasoline V-8.

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